FAQ – Women Deliver

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What is Deliver for Good?

Deliver for Good is a global campaign, initiated by Women Deliver and partners that applies a gender lens to the Sustainable Development Goals (SDGs) and promotes 12 critical investments in girls and women to power progress for all.
The evidence-based advocacy campaign calls for enhanced policies, programming, and investments in girls and women. Deliver for Good highlights the ripple effects of investing in girls and women so decision makers understand the central role that gender equality plays in global development efforts.

With nearly 300 supporters in more than 50 countries, Deliver for Good is mobilizing supporters across sectors and issue areas to redefine the narrative around girls and women—from the most vulnerable, to agents of change and critical drivers of progress. We are building a movement to fuel concrete action and implementation of the Sustainable Development Goals at the global and country levels.

Deliver for Good partners, allies, and supporters are focusing on action across the following 12 investment areas:

  1. Improve Maternal and Newborn Health and Nutrition
  2. Meet the Demand for Modern Contraception and Reproductive Health
  3. Respect, Protect, and Fulfill Sexual Health and Rights
  4. Ensure Access to Comprehensive Health Services
  5. Dramatically Reduce Gender-Based Violence and Harmful Practices
  6. Ensure Equitable and Quality Education at All Levels
  7. Boost Women’s Economic Empowerment
  8. Strengthen Women’s Political Participation and Decision-Making Power
  9. Accelerate Access to Resources – Land, Clean Energy, Water, and Sanitation
  10. Invest in Women to Tackle Climate Change and Conserve the Environment
  11. Improve Data and Accountability for Girls and Women
  12. Build Sustainable Financing and Partnerships for Girls and Women
What were the criteria for selecting the 12 investment areas?

Following a review of the Open Working Group paper on the SDGs, Women Deliver identified 12 investments for girls and women that place a gender lens on the SDGs, break down silos among the SDGs, and promote integration. These 12 investments for girls and women were selected because of their potential to bring about high social and economic returns, such as increased global productivity and equality, for individuals and societies in decades to come.

How does Deliver for Good increase investments for girls and women?

The Deliver for Good campaign is built on three strategic pillars:

  1. Changing the Narrative
    Deliver for Good is reshaping the global narrative around girls and women—from victims and the vulnerable, to agents of change and critical drivers of progress. Deliver for Good partners are collating and disseminating a stronger, more comprehensive evidence base of the roles that girls and women play in development and are sharing the evidence through advocacy and communications to shape a new narrative to clearly communicate why investing in girls and women positively impacts communities, development, and the achievement of the SDGs.
  2. Mobilizing Cross-Sector, Cross-Issue, and Cross-Generational Engagement
    Deliver for Good partners are building and formalizing the engagement of stakeholders across multiple sectors, issue areas, and generations, with the goal of connecting organizations that have not traditionally worked together.
  3. Inspiring Action
    Deliver for Good partners, allies, supporters, and country coalitions advocate for the implementation of policies, programs, and investments that reflect the important role of girls and women in global development and the achievement of the SDGs. This work includes developing and executing strategies to ensure policies related to SDG implementation are not gender blind and are coordinated across issue areas.
How is Deliver for Good different?

Deliver for Good focuses on the whole girl and the whole woman—not just her health needs, her educational needs, or her rights, but also essential socio-economic factors such as her access to land, clean energy, water and sanitation, and economic empowerment. Deliver for Good connects the issues that affect girls’ and women’s lives through an integrated approach. While other cross-sector coalitions exist around the SDGs, Deliver for Good is unique in the gender lens it applies to the Sustainable Development Goals (SDGs). By encouraging decision makers to put girls and women at the center of their policies and initiatives, Deliver for Good promotes gender-sensitive investments to power progress for all. Partners, allies, supporters, and influencers of Deliver for Good work collaboratively across issue areas and gain the tools and evidence needed to advocate effectively for policy and programmatic change. Unlike other campaigns, Deliver for Good strives to connect a multitude of stakeholders from across sectors, issue areas, and ages to break down traditional development silos that have limited progress. Simply put, the Deliver for Good campaign promotes progress for girls and women so that the ripple effects of investments can spread further.

Why now?

The evidence is sound. Investing in gender equality and the health, rights, and wellbeing of girls and women creates a ripple effect that spurs growth and progress for all. Yet, despite the facts, decision makers are failing to consistently make girls and women a priority, whether in health, environment, or access to resources. Now, as countries implement the Sustainable Development Goals (SDGs), we have an opportunity to reprioritize girls and women and unlock their potential to impact and improve the economic, political, and environmental state of their nations. The time is now for an inclusive approach focused on ensuring that girls and women survive, thrive, and realize their full potential.

How is Deliver for Good led?

The Deliver for Good campaign – a partner-based campaign – is hosted and powered by Women Deliver, but it is a campaign by and for the broader development community. The campaign’s strength comes from the broad-based coalition of partners, allies, supporters, and influencers it is rallying and mobilizing to further the prioritization of, and investment in, girls and women across sectors.

Who are the advisory group partners in the effort?
  • Business for Social Responsibility (BSR)
  • Equal Measures 2030
  • Every Women Every Child
  • The African Women’s Development and Communication Network (FEMNET)
  • FHI 360
  • The Global Partnership for Education (GPE)
  • International Planned Parenthood Federation
  • Landesa
  • Mercy Corps
  • National Democratic Institute (NDI)
  • Plan International
  • Population Services International (PSI)
  • Scaling Up Nutrition (SUN Movement)
  • Women Deliver
How is the campaign related to other key commitments?

This campaign is rooted in and builds on key international agreements that make the case for the health, rights, and wellbeing of girls and women, such as the Beijing Platform for Action; the Programme of Action of the International Conference on Population and Development; The Global Strategy for Women’s, Children’s and Adolescents’ Health; the work of the Partnership for Maternal, Newborn and Child Health; the United Nations Sustainable Development Goals; and many other international strategies and initiatives.

What has the campaign accomplished since its launch in May 2016?
  • Shared evidence on the role that girls and women play in global development progress.
  • Facilitated the integration of evidence and narrative by engaging 34 ministers from 32 countries, and 85 parliamentarians from 54 countries, through parliamentary and ministerial briefings.
  • Mobilized nearly 300 organizations from across sectors spanning more than 50 countries.
  • Enlisted five high-level influencers as part of its global advocacy network to amplify messages and persuade decision makers to invest in girls and women as drivers of progress for all.
  • Nearly 36,000 webpage views from nearly 26,000 unique visitors.
  • More than 5,000 tweets from 3,000 contributors reaching more than 45 million social media impressions.
Ongoing work of the campaign includes:
  • Building and assembling a base of evidence and best practices to inform policy and programmingAssembling a broad-based coalition to align complementary agendas and create sustained advocacy pressure
  • Establishing multi-sector coalitions in three focus countries  – Kenya, India, and Senegal – to enhance local capacity to guide and influence the implementation of the SDGs through a gender lens
  • Mobilizing advocates around the 12 investment areas at global, regional, and country levels
  • Aligning efforts to monitor progress on policies and programming so investments can be optimized
How will you implement Deliver for Good work globally and at the country level?

As part of a strategic planning process, the advisory group partners and allies work together to determine the campaign’s priorities at the global level, to outline key milestones, and to plan and implement activities in pursuit of the agreed upon goals, time-based objectives, and milestones.

Following a systematic assessment, the campaign’s advisory group selected three focus countries—India, Kenya, and Senegal –for intensified Deliver for Good campaign work. The country-level advocacy work will provide additional focus and support to build upon existing country activities. This will include facilitating greater collaboration between government, NGOs, the private sector, UN agencies, and young people to ensure that girls and women are prioritized in the local implementation of the Sustainable Development Goals and other development plans. 

Deliver for Good will equip country partners with financial and technical support to help fuel partners from across sectors, issue areas, and age to focus on three key areas of work. First, these efforts will broaden the reach of a new, evidence-based narrative that recognizes the central role girls and women play in advancing country development. Secondly, dedicated local partners will energize and mobilize partners, inspiring organizations to break down the silo mentality that dominates global development, in favor of collaborative approaches and innovative solutions. Finally, these partners will advocate for concrete actions and policies that deliver for girls and women and sustainable progress.

How were the focus countries selected?

The Deliver for Good Advisory Group partners conducted a systematic process to identity three focus countries – India, Kenya, and Senegal – for dedicated advocacy and communication activities. Countries were selected based on the burden of gender inequality issues affecting girls and women, the strength of civil society networks in countries, the involvement of governments in SDG implementation, and the complementary efforts underway to advance the health, rights, and wellbeing of girls and women in the countries. Importantly, data from these countries revealed both a need and opportunity for progress to be made by investing in girls and women to achieve development targets.

Assessments conducted in the three selected countries sought to understand the civil society environment, the women’s equality landscape, and ongoing SDG implementation initiative. In consultation with key stakeholders, Deliver for Good partners and allies will provide guidance on existing partnership networks and help identify other campaigns and initiatives that align with the campaign. This process ensure that Deliver for Good country-level efforts are focused in areas with a receptive environment and will add value rather than duplicate existing work.

Who can be involved in Deliver for Good?

Everyone can be involved in Deliver for Good. We encourage individuals, governments, organizations, the private sector, and civil society from all issue areas, all geographies, and all ages to join the campaign and work across sectors to advocate for gender equality. Deliver for Good has four types of engagement: Advisory Group Partners, Ally Organizations, Influencers, and Supporters. All partners, allies, influencers and supporters of Deliver for Good are invited to actively engage in contributing to the evidence base, sharing the campaign broadly, and joining the movement to advocate for girls and women.

Why join Deliver for Good?

Recognizing what a pivotal year 2017 has been for geopolitics, global development, and gender equality, we believe that now – more than ever – champions must collectively mobilize around the issues affecting the health, rights, and wellbeing of girls and women everywhere. As we are in the early stages of implementing the Sustainable Development Goals, there is no better time to come together and make change happen. Deliver for Good serves as a platform for action and is a rallying cry for unity in the name of girls and women. The campaign offers vetted, crosscutting advocacy and communications tools to help advance advocacy around the intersection of development issues affecting girls and women.

The Deliver for Good campaign provides partners, allies, and supporters with opportunities to expand their networks and connect with coalitions and stakeholders from various sectors and backgrounds. It facilitates cross-issue dialogue, understanding, and collaboration so that advocacy agendas can be better aligned and policy recommendations and action agendas can be more coherent. The campaign also provides partners, allies, and supporters’ greater visibility for the work of a multitude of organizations. At its core, the campaign is designed to be a platform to enhance the larger mission of creating more sustainable and just societies for all through the empowerment of girls and women.

What does it mean to be a partner of Deliver for Good?

Currently, 13 organizations serve as Partners of Deliver for Good. These organizations have publicly signed on to the Commitment; they serve on the campaign’s Advisory Group and they work closely with Women Deliver to develop and execute the campaign’s multi-year strategic plan. Partners also help facilitate monetary support to ensure the campaign’s ongoing success and actively contribute to the evidence base (including case studies, solutions, lessons learned, online engagement and data). The 13 Partners also act as public champions of the campaign in their own engagements and through opportunities within the campaign.

What does it mean to be an Ally of Deliver for Good?

There are currently 40 ally organizations. The ally groups have signed onto the Commitment; contribute to the evidence base (including data, case studies, solutions, lessons learned, and online engagement); are available to provide expert consultation as needed; and act as public champions of the campaign.

Who are the Deliver for Good campaign Influencers?

Five high-level ‘Influencers’ are currently supporting Deliver for Good’s work. The Deliver for Good Influencers include:

  •  Phumzile Mlambo-Ngcuka – the UN Under-Secretary-General and Executive Director of UN Women
  • José Alberto “Pepe” Mujica Cordano – the former President of Uruguay with a legacy of championing gender equality and women’s health issues
  • Dr. Alaa Murabit – the UN High-Level Commissioner on Health Employment & Economic Growth and a UN SDG Advocate
  • Madame Sophie Grégoire Trudeau – a  gender equality advocate and the wife of Canadian Prime Minster Justin Trudeau
  • Her Royal Highness The Crown Princess of Mary of Denmark  a passionate advocate for health, gender equality, and the empowerment of women and girls

    How can individuals support Deliver for Good?

    We encourage individuals – and organizations – to take up the five S’s:

    • Share: Add evidence and case studies to the 12 investment areas for girls and women through the Deliver for Good website and provide comments on the Deliver for Good policy briefs.
    • Stay Informed: Sign up for campaign updates.
    • Speak Up: Use your voice to advocate for the campaign and greater political, programmatic, and financial investments in girls and women at the community, country, and global levels.
    • Socialize: Spread the investment case for girls and women via Twitter, Facebook, and other social media networks.
    • Support: Make sound investments to help accelerate the implementation of the SDGs so that they matter most for girls and women.
    If I have evidence or suggestions to share, what is the best way for me to share them?

    Deliver for Good is a partner-based, collaborative campaign and we value feedback and knowledge from the community of development, gender, and health experts. To enhance the knowledge base, please submit case studies via this form or via email to deliverforgood@womendeliver.org.


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