What is Deliver for Good?

The Deliver for Good Campaign is a new global push that applies a gender lens to the Sustainable Development Goals (SDGs) and promotes 12 critical investments – political, programmatic, and financial – in girls and women to power progress for all.

Deliver for Good is mobilizing multi-sector allies to redefine the narrative around girls and women—from the most vulnerable, to agents of change and critical drivers of progress. We are building a movement to fuel concrete action and implementation of the Sustainable Development Goals at the global and country levels, and we ask you to join us.

Deliver for Good focuses on the whole girl and the whole woman—not just her health needs, her educational needs, or her rights. Deliver for Good sets to connect the issues that affect girls' and women’s lives through an integrated approach. Together, we focus on solutions and action across the following 12 investment areas:

  1. Improve Maternal and Newborn Health and Nutrition
  2. Meet the Demand for Modern Contraception and Reproductive Health
  3. Respect, Protect, and Fulfill Sexual Health and Rights
  4. Ensure Access to Comprehensive Health Services
  5. Dramatically Reduce Gender-Based Violence and Harmful Practices
  6. Ensure Equitable and Quality Education at All Levels
  7. Boost Women’s Economic Empowerment
  8. Strengthen Women’s Political Participation and Decision-Making Power
  9. Accelerate Access to Resources – Land, Clean Energy, Water, and Sanitation
  10. Invest in Women to Tackle Climate Change and Conserve the Environment
  11. Improve Data and Accountability for Girls and Women
  12. Build Sustainable Financing and Partnerships for Girls and Women

Want to share what you learned? Download the commitment card or the overview card and let everyone know about Deliver for Good!

What were the criteria for selecting the 12 investment areas?

Following a review of the Open Working Group paper on the SDGs, Women Deliver identified the 12 investments for girls and women, that place a gendered lens on the SDGs, break down silos among the SDGs, and promote integration. These 12 investments for girls and women were selected because of their potential to bring about high social and economic returns, such increased global productivity and equality, for individuals and societies in decades to come.

How is the Campaign related to other key commitments?

This campaign is rooted in and builds on key international agreements that make the case for the health, rights and wellbeing of girls and women, such as the Beijing Platform of Action, the Programme of Action of the International Conference on Population and Development, the United Nations Sustainable Development Goals and many other international strategies.

Why now?

The time is now for an inclusive approach to ensure that girls and women survive, thrive, and realize their full potential. As the SDGs drive international development towards intersection, the needs and potential of girls and women must be defined in new spheres.

Deliver for Good is created on the premise that girls and women are the drivers of sustainable development and powerful agents of change. Evidence from around the world shows that investing in girls and women creates a ripple effect that yields multiple benefits – not only for individual woman, but for families, communities, and countries. Yet, despite all we know, decision makers are failing to consistently make girls and women a priority, whether in health, environment, or access to resources. Now, at the dawn of the sustainable development agenda, we have an opportunity to re-prioritize the health, rights, and wellbeing of girls and women and add their potential to impact and improve the economic, political and environmental situation of their nations.

What are the initial core elements of the Campaign?

The Commitment to Girls and Women will initially serve as the centerpiece of the Campaign. It is meant to galvanize support and create a shared vision of the way forward for girls and women. The initial building blocks are:

  1. The Deliver for Good Commitment: The sign-on pledge to Deliver for Good to promote the investment areas in existing and future work – whether as an organization or as an individual – through advocacy, communications, and programming.
  2. The Deliver for Good Website: An interactive website where partners and supporters can sign-on to the Commitment, learn more, and contribute to the evidence base that will serve as the foundation of all advocacy and communications efforts.
  3. Deliver for Good Policy Briefs: 12 briefs, which are tailored to each of the 12 investment areas, drafted in consultation with more than 25 issue experts from around the world. 
  4. Deliver for Good Infographics: As a companion to the briefs, each of the 12 investment areas will have a user-friendly infographic. These will be updated as new data becomes available and accessible as an open source resource on the website.
  5. A Global Network of Committed Advocates: The Campaign seeks to catalyze a broad network of multi-sector advocates. Their work will be underpinned by a concrete set of issue-specific, evidence-based advocacy requests for decision makers and change makers at the global, regional, and country levels.
  6. A Strategy to Rally the Global Network of Advocates around the 12 Investments: The Campaign’s core partner group will create and execute a multi-year strategy to promote greater investment – politically, programmatically, and financially – in girls and women. The advocates will also promote the 12 areas through relevant political moments, convening key audiences, capacity building of grassroots advocates, and the release of new research via traditional and social media.
How will Deliver for Good increase investments for girls and women?
  • Deliver for Good will mobilize allies across sectors and issues to change the global narrative around girls and women, break the SDG silos and help fuel concrete action that strengthens integrated SDG implementation of policies and programs that help girls and women reach their full potential at the global and country level.
  • Share evidence on the role that girls and women play in global development progress
  • Illustrate the interlinkages between issues so the ripple effects of investments in girls and women become obvious and development partners can coordinate their initiatives and action
  • Build a base of best practices to inform policy and programming
  • Assemble a broad-based coalition to align complementary agendas and create sustaining advocacy pressure
  • Capacity building to mobilize advocates around the 12 investment areas at the global, regional, and country levels
  • Align with efforts to monitor progress on policies and programming so investments can be optimized
Who are the initial partners in the effort?
  1. Women Deliver
  2. BSR
  4. FHI 360
  5. International Planned Parenthood Federation
  6. Landesa
  7. The Global Partnership for Education
  8. Plan International
  9. Population Services International
  10. Scaling Up Nutrition
How can I support Deliver for Good?

We encourage you to take up the five S’s:

  • Share: Add evidence and case studies to the 12 investment areas for girls and women through the Deliver for Good website.
  • Stay Informed: Sign up for Campaign updates.
  • Speak Up: Use your voice to advocate for the Campaign and greater political, programmatic, and financial investments in girls and women at the community, country, and global levels.
  • Socialize: Spread the investment case for girls and women via Twitter, Facebook, and other social media networks.
  • Support: Make sound investments to help accelerate the implementation of the SDGs so that they matter most for girls and women.
If I have evidence or suggestions to be shared, what is the best way for me to share them?

This is a collaborative campaign and we value feedback and knowledge from the community of development, gender, and health experts. Please submit case studies to enhance the knowledge base via this form or by emailing them to deliverforgood@womendeliver.org.  

When will the next round of briefs, with feedback incorporated, be available on the website?

We expect the updated briefs to be public and available around the one-year anniversary of the Sustainable Development Goals in September 2016.

How will you implement Deliver for Good globally and in-country?

Following the open consultation on the Deliver for Good Briefs, partners will convene to develop a multi-year strategy and work plan within a small advisory group. As part of that strategic planning process, the advisory group will determine the Campaign’s priorities at the global and country levels, outline key milestones, as well as plan and implement activities in pursuit of the agreed upon goals, time-based objectives, and milestones.

How is Deliver for Good led?

The Deliver for Good Campaign will be hosted and powered by Women Deliver, but it will be a Campaign by and for the broader development community. Its strength comes from the broad-based coalition of partners, allies, and supporters it can rally to further the prioritization of and investment in girls and women across sectors.

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