Social Business Initiatives to Improve Access to Essential Drugs in Kenya
Governments are increasing their partnerships with drug manufacturers for mutual gain. These alliances, known as social business interventions, pair commercial partners with governments or non-profit organizations. In 2012, the Government of Kenya teamed with a pharmaceutical industry partner, Novartis, to launch the Familia Nawiri program to increase access to essential drugs for otherwise under-treated conditions (including hypertension and diabetes) in the poorest communities. Community health educators, often women, played a pivotal role in community engagement and linking community members with healthcare providers for care and access to medicines.