Promoting Physical Activity Among Women in Tonga
The Ministry of Health and the Ministry of Internal Affairs in Tonga sponsored a campaign to combat sedentariness and obesity among girls and women. In partnership with the Tonga Netball Association (and support from the Australian Sports Outreach Program), the campaign — Kau Mai Tonga: Netipol (Come on Tonga, let’s play netball!) — used netball as a means of encouraging activity. Guided by the Tonga National Strategy to Prevent and Control Non-Communicable Diseases (2010–2015), the campaign employs community mobilization, large-scale advertising, communication, and interpersonal education. Since the launch in 2012, the participation of women in the sport has increased (with more than 20 registered netball clubs) and the participants know more about the benefits of physical activity.